The performance and availability of a Magento online store is an important tool for success on the Internet. Various studies show that almost 50 percent of Internet users expect website loading times of less than two seconds. If the website is only fully loaded after three seconds, a large proportion of visitors already leave these online presences. In addition, almost 80 percent of users who have had a bad experience with a website's performance avoid the site permanently and do not return. To ensure that your store system loads as quickly as possible, we examine and optimize your online store with regard to loading time and performance in all areas.
The loading time depends on various characteristics, which can only be determined by a more detailed examination. To do this, we use simulation techniques that generate streams of visitors and test the load capacity of the online store in a stress test under real conditions. The values determined in this way are then incorporated into our overall concept for optimizing your Magento online store.
Examples of basic optimization measures:
- Check and expand server hardware
- Examine server configuration
- Use compression technologies
- Use caching technologies (Varnish, APC, Redis, etc.)
- Use high-performance clusters
- Reduce stylesheet files
- Optimize images
- Reduce HTML
- Reduce JavaScript
- eliminate complicated and buggy programming
- deactivate / uninstall modules
The loading time of a website is also considered a significant ranking factor for search engine placement. Google & Co. are keen on always providing the results with the best user experience in search results.
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