Power for your B2B E-Commerce Mission

No compromises: Rely on cutting-edge technology for your B2B e-commerce mission. For fast implementation, real customer acceptance, increasing sales and plenty of room for future digital sales ideas.

The B2B suite ProLine is based on Magento, the world’s leading e-commerce software. ProLine extends Magento’s unique feature set with over 400 additional B2B functions and offers seamless integration of ER & ERP as well as state-of-the-art headless technology.

Designed for businesses that want to be one step ahead!

With more sales power. More revenue. More success.

B2B Shop System

B2B store performance with ProLine

On average, ProLine covers 95% of all requirements for a B2B e-commerce platform through its existing range of functions.

Business cases can be implemented quickly and cost-effectively thanks to convenient configuration. There is no need for costly additional developments.

With these options, you offer your business customers a powerful shopping experience and excellent service. Your company benefits from the high acceptance of enthusiastic customers.

Test now in Demoshop

B2B Shop System

Powerful functionality with 400 B2B features

Customized information & conditions
Always show your customers relevant information and exactly the conditions that have been agreed with them.

Display of customer-specific

  • product assortments
  • Article numbers
  • Downloads
  • Prices
  • Payment methods
  • Shipping costs
  • Contract documents

Fast & convenient ordering
Inspire your customers with fast and convenient ordering options:

  • Quick order function
  • Intelligent product search
  • Upload of order files
  • OCI/punch-out functions
  • Saveable shopping carts
  • Easy reordering
  • Ordering via scanner, smartphone app, IoT
  • Automated replenishment control
  • Order workflow
  • Request for quotation

Customer Delegated Service
Enable your customers to design their purchasing processes themselves and individually.

  • Free definition of users and their rights & roles
  • Comfortable configuration of the order workflow
  • Administration of delivery addresses
  • Management of ordering devices such as scanners, dashbuttons, voice, IoT
  • Configuration of OCI connection
  • Definition of product assortments

Valuable information portal
Provide your customers with all the information and documents of the purchasing process.

  • Orders
  • Invoices
  • Delivery bills
  • Shipment tracking
  • Backorders
  • Returns
  • Credit notes
  • Customer specific downloads
  • Statistics

Cost-efficient rollout
Thanks to the integrated multi-store technology, numerous additional stores can be implemented quickly and efficiently with just one store installation, e.g. for additional

  • countries
  • Languages
  • Brands / companies
  • Target groups
  • B2B / B2C
  • Special customer groups

More B2B features
Discover more ways to delight your customers.

  • Field service function
  • Commercial registration
  • Desired delivery date
  • Use on all devices (desktop, smartphone, tablet)
  • And many more functions

ProLine Pagebuilder Magento 2 Extension (optional)
With Pagebuilder you finally have the possibility to create appealing and responsive content without HTML knowledge. The available widgets are simply placed by drag´n´drop and filled with information like text and images. The mobile-first approach of the extensions generates best possible results for mobile devices.

  • Placement of sliders with content at any location
  • Building landing pages on CMS and category pages
  • Detailed product information with category teaser
  • FAQ page with chordion
  • Construction of campaigns and action pages with CTA

apiboxx® a multifunctional middleware (optional)
With our apiboxx® the data management of IT systems is improved and we deliver a middleware that can process all inputs and offers maximum possibilities to make changes e.g. the mapping of fields (datalayer) in an intuitive interface by yourself. Available as cloud and on-premises solution.

  • Central platform for interfaces and APIs
  • Multi-protocol interfaces
  • Web-based API platform
  • High availability and security

Download Feature list


Securely into the future with proline:
One e-commerce platform for all ordering scenarios

Realize additional sales scenarios and business cases quickly and flexibly. Thanks to API-first & headless technology.

B2B Shop System


Successful companies rely on Magento & ProLine

B2B Shop System